Estimating what your missed calls cost you
Four numbers you already know, an estimate on screen, and the method written underneath so you can argue with it.
What this audit does
You answer four questions about an ordinary week: how many calls you get, what share goes unanswered, what an average contract or visit is worth to you, and how often a request turns into work. The estimate appears on screen, with every operation written out, and nothing is sent: the calculation runs in your browser.
It is arithmetic, not a measurement. We do not read your phone records, we do not count your calls and we do not know your market: the result is worth exactly what your four answers are worth. This page exists so you know that before you see the figure, not after.
The exercise still has real value, and that is the reason to do it: it forces a look at numbers nobody carries in their head. A missed call leaves no trace — it shows up on no invoice, and nobody counts what stops ringing.
The calculation, with your figures
Fill in the four fields. None is prefilled, and every result shows the operation that produces it.
The four inputs
Four numbers, and you can correct them as often as you like.
- How many calls you receive in an ordinary week
- What share of those calls goes unanswered — on the first try, not after three callbacks
- The average value of a contract, a visit or an invoice in your business
- How many serious requests end in work done or an appointment kept
None of these answers has to be exact. If you hesitate between two figures, try both: the gap teaches you more than the result.
What the audit calculates
- Calls left unanswered in a month: your calls for one week, times the unanswered share, times 52 and divided by 12, to bring the year down to a month
- Requests that could have come through: those calls, times the share of requests you close
- A monthly order of magnitude for the value going past you: those requests, times your average contract value
- If you choose your industry, how many contracts cover the monthly price of its base, rounded up
What the audit does not do
- It consults no records, no call log, no business listing: it knows only what you type
- It does not pretend every missed call is a lost contract: some callers try again, some would have bought nothing
- It uses no industry average in place of your figures, not even to fill an empty field
- It promises no recovery: what we actually recover for you, only your real activity will tell
What we hold to about your answers
- The calculation runs in your browser: your figures are not sent to us and are not kept
- Every result shows the operation that produces it, with your own figures
- No field is prefilled: there is no default figure to mistake for a fact
- The only number that comes from us is the monthly price of the base for the industry you choose
What we do not promise
- An estimate is not a measured result: it becomes a measurement only through your real activity, and our results page explains the difference.
- We have published no customer case to set against this calculation, because we hold none that can be verified yet.
- The missed-call rates published across the industry come mostly from American studies: they do not replace your own count.
- The calculation ignores what a missed call costs in reputation, because nobody can put an honest figure on that.
A question about the calculation, or a deletion request
Write to us: we walk you through the formula, line by line. Since nothing you type is sent, we hold no answers of yours to keep or delete.