Trades and maintenance
Emergency searches and project searches are not handled alike. Splitting them in the structure avoids paying an emergency click for an estimate request that will wait three weeks.
My Google campaigns
Search campaigns prepared from your services, your area and your budget — created paused, launched only when you say so.
7 days, 20 answered calls, no card
The task it takes over
A local business wanting calls has two paths: waiting to be found, or paying to appear when somebody searches for exactly what it does. The second works, which is why it is full of wasted money: a keyword too broad, an area too wide, a budget climbing on its own, and nobody watching.
This add-on prepares search campaigns from what is already known about a business: services offered, area served, and whichever budget you set. Plan, ad groups and ads get written, then the campaign is created PAUSED. Nothing spends until you launch.
Budget follows the same rule. A new split gets proposed; it applies only after agreement covering that precise change. Automatic budget increases fall outside the add-on — that is exactly the mechanism emptying an ad account with nobody deciding it.
Step by step
- Prepare
A plan drawn from what a business does
Services, area and budget give the structure: ad groups, ads, proposed targeting. The plan is readable before it exists inside an account.
- Create
Paused, every time
Campaign and budget are created paused inside your ad account. That initial state spends nothing, and it reverses.
- Launch
Your decision, your gesture
You approve, the campaign activates. Pausing stays available at any moment, on request or under a rule you approved.
- Read
Results, as the ad platform reports them
Account results are read and presented. Minimal observation of campaigns belongs to the add-on: the same events are not resold elsewhere.
An add-on preparing and launching, rather than an agency package
Prospect tracking, follow-up and attribution of business outcomes belong to the lead capture and sales follow-up add-on. It is not required to launch a campaign, and this one does not buy it back.
What falls outside: other formats and other ad platforms inside a first version, a guarantee on sales or acquisition cost, recurring human optimisation, and managing an unbounded portfolio of accounts. An eligible existing page can serve as destination without buying the website add-on.
What this changes for your business
Garages and auto services
Season decides demand. A campaign prepared ahead and launched at the right moment beats one built during the busiest week.
Legal and accounting
Area and type of file matter more than volume. Tight targeting and precise ads filter out calls a firm does not take.
Beauty, fitness and classes
Proximity decides nearly everything. A narrow area and a named service produce fewer clicks and more appointments.
What it receives
- An existing eligible ad account, which stays yours
- Services, area served and exclusions
- Whichever budget you set, and your pause rules
- The destination page you want used
What it produces
- A campaign plan, with its groups and ads
- A campaign created paused, ready to launch
- A budget applied only after precise agreement
- Account results, read and presented
Launching, pausing and every budget change are your decisions. The ad account stays in your name, and access can be revoked.
What is metered, and what comes from elsewhere
The add-on carries one ad account, active search campaigns, ad groups, active ads and draft versions per period.
- One ad account and a number of active search campaigns
- Ad groups and active ads, counted as active capacity
- Draft versions per billing period
- Campaign observation is included in the add-on
Media spend is paid directly to the ad platform from your own account: it sits apart from a subscription, and it is not folded into it.
With your ad account
A status shown is technical qualification. The account stays yours, and the ad platform keeps its own eligibility rules.
- Google Ads lead formsTo qualifyA webhook validation key is documented; account ownership and ad eligibility are checked separately ahead of any serving.Google Ads — lead forms
- Google accounts and destinationsTo qualifyReturning a sales outcome to the ad platform needs an authorised account and an authentication method established from the official guide.Google — sending business outcomes back
Questions about this add-on
Can a campaign spend before I say so?
No. Plan, ad groups and ads get written, then the campaign is created paused: nothing spends until you launch.
Can the budget climb on its own?
No. Automatic budget increases fall outside the add-on — that is exactly the mechanism emptying an ad account with nobody deciding it. A new split gets proposed and applies only after agreement covering that precise change.
Who owns the ad account?
You do. It stays in your name, access can be revoked, and media spend is paid directly to the ad platform from that account: it sits apart from your subscription and is not folded into it.
Am I guaranteed sales or an acquisition cost?
No. A guarantee on sales or acquisition cost, recurring human optimisation and managing an unbounded portfolio of accounts fall outside the add-on.
Do I have to buy the website add-on for a landing page?
No. An eligible existing page can serve as destination without buying the website add-on. Prospect tracking and outcome attribution belong to the lead capture and sales follow-up add-on, which is not required to launch a campaign.
Where to next
Track what campaigns return, or prepare the landing page.
My Google campaigns