WhatsApp Business

For part of your customer base, WhatsApp is the default messenger. Your receptionist answers there inside the windows and formats the platform allows, with the same instructions as on the phone.

7 days, 20 answered calls, no card

The default messenger for part of your customer base

Some customer bases reach for a messenger before a phone, and WhatsApp is often the one. Immigration practices see it plainly: demand travels through groups organized by country of origin, on Facebook and on WhatsApp, and the international call lands at hours that are not yours. On the trades side, several electrical companies already show a button to text or write on WhatsApp beside the number: their customers adopted the channel well before their systems did.

Your receptionist answers on that number with the same instructions as on the phone: the same services, the same pricing rules, the same person to alert. She qualifies the request, offers a slot in your calendar when your rules allow it, sends the reminder before the visit, follows up on a quote left hanging if you chose follow-up, and files the thread in your app. A written exchange and a call about one job stay attached to one customer.

Two conversations, two meters

Your customers write to the business number

They ask a question, send a photo or a document, confirm a time. The receptionist answers from your instructions, qualifies and passes it on. Those replies draw on the monthly customer reply allowance, shared with whatever other channels you added.

You write to your receptionist

You ask what came in overnight, have someone called back, change an instruction. That conversation is yours: it has its own meter and does not draw on what your customers use.

The account it needs, and the connection

Connection is done with you, on a number you control.

  • A WhatsApp Business number belonging to the business, separate from a personal account
  • The business verification the platform requires, done with you during installation
  • An explicitly authorized wallet for transport and template fees charged by the provider
  • Your reply instructions, carried over from your phone setup
  • The person a conversation goes to when the receptionist has to hand it over

Message transport and approved templates are billed at provider cost, apart from the subscription. Nothing is committed against that wallet without your written agreement.

What it can do on this channel

The document instead of dictation on a call

Someone sends a photo of a document or a part. The file is scanned, filed with the request, and the receptionist asks the next question instead of having a reference number spelled out.

The three-in-the-morning call that becomes a message

Time zones, call rates, language: some people will write and will not call. The reply goes out in the language of the message, and the request is waiting, readable, in the morning.

Confirming the visit without interrupting the site

“Are you still coming tomorrow?” — the answer goes out with the planned window, and if the person cancels, the slot frees up in your calendar under your rules.

What is metered on this channel
  • Replies from the receptionist to your customers, on the monthly customer reply allowance
  • That allowance is shared across the conversation channels you added
  • Your own conversation keeps a meter separate from your customers’
  • The module covers one WhatsApp Business number
  • Message transport and approved templates are a provider charge, apart from the subscription and shown on their own
  • Phone calls keep their meter, unchanged

The price shown on this page is your sector’s base. The channel and its transport are shown separately when you choose your offer.

Windows, templates, calling and hand-off

This channel carries more rules than the others, and they come from the platform. They are stated before switch-on, not discovered afterwards.

  • A customer message opens a conversation window; once it closes, only a template the platform approved can reopen contact
  • Window closed, the receptionist waits or uses a permitted template — there is no workaround, and a template sent may carry a provider fee
  • A customer message opens no owner rights: writing to the number reaches no customer file
  • Account disconnected or allowance spent: the thread stays readable and the person can resume
  • Repeat events for one message are de-duplicated, attachments scanned, the reply filed on the right thread
  • Calling inside the messaging app is a conditional mode: it depends on the account, the country and the direction of the call, it is verified separately for inbound and outbound, and it adds no voice allowance. Where it is not permitted, the fallback is your ordinary phone number
  • The other messaging apps — TikTok, Telegram, LINE, Viber, WeChat — are candidate variants: each one requires its account, country, formats and transport to be qualified, no Canadian availability is assumed, and none grants any right to publish, advertise or call. Until a variant is qualified, the fallback is a channel already in place
  • A withdrawal expressed here holds across every channel on that file

Help on this channel

This channel has no page other than this one. The help explains how messages arrive, what is recorded from them and what you see in your app.

Choose this channel, or another

Each channel is added separately and none is on by default. WhatsApp does not come with Instagram or Messenger, and the reverse holds too: these are different modules, qualified separately.

Questions about this channel

Do we need a separate number for WhatsApp?

A WhatsApp Business number is required, and it can be separate from your call line. The choice is yours: some owners keep the business number for voice and reserve a dedicated number for messages, which stops a call and a conversation from competing for one line.

Why is there a separate wallet for this channel?

Because the platform bills message transport and authorised templates to the provider, by unit. Those charges are shown apart from the subscription, and nothing is committed on that wallet without your written agreement. It is a messaging reality, not a billing invention.

What is an approved template, and when is it used?

It is a message whose content the platform validated, and it is the only way to re-open contact once a conversation window has closed. The receptionist does not work around the rule: window closed, it waits or uses an eligible template, and a template sent can carry a provider charge.

Can our international customers write to us?

Yes, and that is often the reason for choosing this channel: for part of a customer base, WhatsApp is the default messenger, including from abroad. Coverage instructions still apply — the receptionist says plainly when a request falls outside your service area.

What is metered here?

Written replies to customers, on the monthly allowance shared across the conversation channels you added, on one side; transport and templates billed by the provider on the other. Both are shown separately because they do not follow the same rules.

What about voice calls inside WhatsApp?

That depends on what the platform allows a business account, and it is not decided here. The page presents it as conditional rather than as a settled capability, and ordinary phone reception stays the main route for voice.

WhatsApp Business

For part of your customer base, WhatsApp is the default messenger. Your receptionist answers there inside the windows and formats the platform allows, with the same instructions as on the phone.

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